Yağmur Başak Ören

As a member of the World Taste & Smell Association (WTSA), Yağmur contributes to bridging the gap between research and public understanding, supporting initiatives that educate, foster interdisciplinary discussions, and highlight the impact of taste and smell on health, culture, and industry. From neuromarketing and scent branding to consumer behavior and well-being, she explores how olfaction shapes decision-making and enhances brand experiences.