Taste, Smell, and the Future of Brain Health

Taste, Smell, and the Future of Brain Health

September is World Taste & Smell Month, a time to celebrate the senses that shape how we enjoy food, connect with others, and make sense of the world around us. But taste and smell are more than just pleasures — they are vital to our health, safety, and even early warning signs of what’s happening inside our brains.

Read More
Exploring Scents as Historical Storytelling
Mindy Yang Mindy Yang

Exploring Scents as Historical Storytelling

Tasha Marks, a London-based scent designer and founder of AVM Curiosities, collaborates with institutions like the British Library and the V&A Museum to recreate historically accurate smells—ranging from medieval beauty scents and hair perfumes to the personal aroma of figures like Marie Antoinette. Her work relies on historical records, archival recipes, and modern scientific tools, sometimes requiring creative improvisation.

Read More
The Honey Lie We Can’t Stop Telling Ourselves 🐝
health, wellness, celebrate, advocate Mindy Yang health, wellness, celebrate, advocate Mindy Yang

The Honey Lie We Can’t Stop Telling Ourselves 🐝

From the placebo-driven myth of allergy relief to the widespread issue of honey adulteration (hello, corn syrup and global laundering), this article unpacks how marketing, misinformation, and wishful thinking keep the “health halo” around honey alive.

It’s time to question sweet assumptions. Especially in wellness, food, and functional nutrition spaces—critical thinking matters more than ever.

Read More

Support Our Work:

The World Taste & Smell Association is continuously seeking volunteers, sponsors, and partners to collaborate with us for local, digital, and regional events as we aim to further our mission. We invite you to connect with us and discover the numerous opportunities available for your involvement. Together, we can make a difference!

Donate To Our Cause