2026 Editorial Calendar

WTSA Members are invited to share their expertise and contribute:

  • JANUARY — Reset the Senses
    Wellness Rituals · Neuroplasticity · Recalibration
    The quiet luxury of starting again.

  • FEBRUARY — Love, Memory & Attachment
    Emotion · Bonding · Memory
    What we love, we remember through the senses.

  • MARCH — Fragrance Month: The Art & Science of Scent
    Perfumery · Materials · AI · Design
    WTSA’s authority month.
    Art meets data.

  • APRIL — Earth, Plants & The Wonderous World of Molecules
    Terroir · Plant chemistry · Regeneration
    Earth Day (Apr 22) anchors this month.
    All things related to sustainability.

  • MAY — Fresh Signals
    ”Fresh” , “Clean” & “Green” notes · Clarity · Function
    Clean sensations, cooling pathways, daily rituals.

  • JUNE — The Social Life of Taste
    Community · Hospitality · Outdoor Living
    Taste as social infrastructure.

  • JULY — Summer Pleasure
    Beach · Beverages · Texture, Temperature, & Joy
    Mid-year review and recalibration of trends.

  • AUGUST — Back to School: Sensory Intelligence
    Learning · Focus · Children
    Smell & taste literacy as learning tools
    Attention, memory, performance

  • SEPTEMBER — World Taste & Smell Month
    Advocacy · Diagnostics · Public Health
    Key moments: World Taste & Smell Month

    Parosmia Awareness Day: Sept 24
    Early detection
    Retraining & recovery
    Policy, access, legitimacy
    #VoicesOfExperience. Community support.
    This is our impact month.

  • OCTOBER — The Invisible Sense
    Anosmia · Distortion · Lived Experience
    Depth without despair. Science with dignity.
    #VoicesOfExperience

  • NOVEMBER — Memory, Aging & Alzheimer’s

    Dignity · Gratitue · Care · Aging · Prevention
    Alzheimer’s Awareness Month

    Smell as an early warning system. Aging deserves better design. #DeliciousForAll

  • DECEMBER — Holidays, Heat & What’s Next
    Spice · Indulgence · Trend intelligence
    Holiday foods & fragrance
    Global spice, warmth, indulgence
    What’s hot / what’s out (flavor, fragrance, wellness)
    Reflections & Signals for 2027

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