September 14 is World Taste & Smell Day
World Taste & Smell Day — held annually on September 14 — is a day to celebrate the profound impact that taste and smell wield in our daily lives, and to illuminate a hidden public health emergency: the widespread loss of humanity's most undervalued senses.
Consider this:
Scientists have now linked the loss of smell to 139 different health conditions.
Taste and smell acuity diminishes with age.
The impact of Covid still impacts smell and taste for millions of people.
Millions more suffer from smell or taste loss from injuries, allergies, radiation treatments and genetic causes.
Taken together, 1 in 3 people will experience measurable smell or taste dysfunction—most without access to proper care.
What You Can Do on World Taste & Smell Day
Celebrate the value of taste and smell in your life. Take a moment to share your sensory pleasure with the hashtags #TasteandSmellDay and #DeliciousForAll.
Learn about what it’s like to live with taste and smell loss from Voices of Experience. If you suffer from smell or taste challenges, please share your experience and help us continue to raise awareness and use the hashtags #TasetandSmellDay and #VoicesofExperience.
Listen to a special edition of The World of Taste & Smell Podcast focusing on multisensory eating, with Chef Rosalyn Darling and Maeve Webster and Mike Kostyo from Menu Matters. Look for a link on our website and all major podcast outlets.
Experience scent and flavor pairings. Join Projet Chocolat in Nashville for a World Taste & Smell Day tour. Tour some of Nashville’s premiere perfume houses and enjoy specially crafted chocolate and cocktails. Find out more and register here.
Respond to our public health survey about how you experience taste and smell.
Support our ongoing efforts to improve quality of life and population health through multisensory innovation, interdisciplinary collaboration, and equitable access to care. Make your tax-deductible donations to the World Taste & Smell Association here.
