The Lasting Impact of Scent Marketing: From Casinos to Retail Stores

Written By Stephanie Feuer

One of the earliest and most influential studies on the effects of scent on consumer behavior took place in a Las Vegas casino.

Stephanie Feuer
Sign up to read this post
Join Now
Previous

Call to Action: Your Voice Matters in Advancing Smell and Taste Testing
Next

Beyond Sight and Sound: The Rise of Taste-Enabled Virtual Reality