Create A Sensory Self-Love Ritual
Mindy Yang Mindy Yang

Create A Sensory Self-Love Ritual

Valentine’s Day is often framed as a celebration of romance, but what if we reframed it as a day to nurture the most important relationship of all—the one we have with ourselves? Love, after all, begins from within. And what better way to honor self-love than through the senses—taste, smell, and the rituals that nourish us from the inside out?

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How Certain Smells Unlock Our Deepest Memories
Mindy Yang Mindy Yang

How Certain Smells Unlock Our Deepest Memories

Smell has an uncanny ability to transport us through time, resurrecting moments with a clarity that other senses struggle to match. But why does this happen? And why do some scents summon entire chapters of our past while others barely leave an imprint?

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The Mechanism of Hypoarousal and Depression: A Neurosensory Perspective
Mindy Yang Mindy Yang

The Mechanism of Hypoarousal and Depression: A Neurosensory Perspective

From a neuroscientific and sensory perspective, hypoarousal is a state of diminished physiological and psychological activation. It is often linked to depressive disorders, dissociation, and even trauma-related conditions, where the body and mind retreat into a low-energy state as a survival mechanism. Unlike the hyperactive, anxious distress often associated with depression, hypoarousal presents as lethargy, emotional numbness, and cognitive slowing — what many describe as feeling “shut down” or “disconnected.”

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Eleanor Maguire: Pioneering Neuropsychologist and Memory Researcher
Mindy Yang Mindy Yang

Eleanor Maguire: Pioneering Neuropsychologist and Memory Researcher

Eleanor Maguire, a distinguished neuropsychologist renowned for her groundbreaking research on human memory, has passed away. Her innovative work, particularly the study involving London taxi drivers, significantly advanced our understanding of the brain’s capacity for spatial navigation and memory.

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Non-GMO Project Launches New Certification to Address Ultra-Processed Foods
Mindy Yang Mindy Yang

Non-GMO Project Launches New Certification to Address Ultra-Processed Foods

The Non-GMO Project, best known for its rigorous verification of non-genetically modified ingredients, has expanded its focus with the introduction of the Non-UPF Verified Program. This initiative aims to help consumers identify food products that steer clear of excessive processing—a growing concern in today’s health-conscious market.

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The Untapped Power of Sensory Health in Sports
Mindy Yang Mindy Yang

The Untapped Power of Sensory Health in Sports

As the Super Bowl approaches, the world is once again captivated by the raw power, precision, and endurance of elite athletes. Every player on the field has fine-tuned their body to perform at peak levels, leaving no stone unturned when it comes to optimizing recovery, nutrition, and mental well-being. But amidst the conversations on diet plans, sleep cycles, and injury rehabilitation, one essential factor is still missing: sensory health.

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Looking for a Better Life?
Mindy Yang Mindy Yang

Looking for a Better Life?

A recent article in The Guardian, “The Big Idea: Looking for a Better Life? Follow Your Nose,” delves into the profound role our sense of smell plays in shaping our emotions, memories, and overall well-being. Despite being one of our most powerful senses, olfaction is often overlooked in daily life. The piece highlights how certain scents can evoke vivid memories, alter mood, and even impact decision-making.

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How Cancer Treatments Affect Taste and Quality of Life
Mindy Yang Mindy Yang

How Cancer Treatments Affect Taste and Quality of Life

February 4th marks World Cancer Day, a time to reflect on the progress made in cancer treatments and the lives saved through medical advancements. Breakthroughs in oncology have transformed cancer from a once-terminal diagnosis into a manageable disease for many, with improved survival rates and innovative therapies. However, alongside these successes, the long-term effects of treatment on patients’ quality of life remain a critical yet often overlooked issue.

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The Science of Taste, Smell, and Love in Valentine’s Day Traditions
Mindy Yang Mindy Yang

The Science of Taste, Smell, and Love in Valentine’s Day Traditions

Valentine’s Day is a celebration of love, and nothing evokes deep emotions quite like food. The act of sharing a meal has long been a symbol of connection, romance, and sensory delight. Across cultures, flavors and aromas play an essential role in how we express affection, reinforcing the profound link between food, memory, and emotion. But what is the science behind this connection, and why do certain foods become synonymous with romance?

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Celebrating Lunar New Year’s Eve: A Feast of Traditions and Good Fortune
Mindy Yang Mindy Yang

Celebrating Lunar New Year’s Eve: A Feast of Traditions and Good Fortune

Around the world, the start of the new year is marked by traditions that center on food, family, and hope for the future. Whether you’re savoring dumplings, slurping long noodles, or sharing a toast, the act of gathering together is universal. What ties these traditions together is a shared spirit of optimism—a collective wish for happiness, connection, and prosperity in the year to come.

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The Rise of the ‘Not Ultra-Processed’ Certification
Mindy Yang Mindy Yang

The Rise of the ‘Not Ultra-Processed’ Certification

In a world where grocery store shelves are awash with labels like “natural,” “organic,” and “clean,” it’s easy to feel overwhelmed. Yet, amid this sea of claims, one of the most pressing issues remains largely obscured: the ubiquity of ultra-processed foods.

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Why Innovation is a Must in Today’s Food and Beverage Industry
Mindy Yang Mindy Yang

Why Innovation is a Must in Today’s Food and Beverage Industry

In today’s food and beverage world, innovation isn’t optional—it’s the catalyst for thriving in an ever-changing market. With consumer preferences shifting faster than ever, and powerful trends like plant-based eating, sustainable sourcing, and personalized nutrition reshaping the landscape, companies must evolve continuously—or risk falling behind.

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OPPORTUNITY: curatorial fellow Opportunity at MOFAD
Mindy Yang Mindy Yang

OPPORTUNITY: curatorial fellow Opportunity at MOFAD

MOFAD is seeking a curatorial fellow to assist with the research and curation of our next exhibition. This is a part-time, six-month, grant-funded position ($15,000) beginning in early 2025 (ideal start date early February). Applications will be reviewed on a rolling basis and accepted through the end of January. 

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The World Taste & Smell Association is continuously seeking volunteers, sponsors, and partners to collaborate with us for local, digital, and regional events as we aim to further our mission. We invite you to connect with us and discover the numerous opportunities available for your involvement. Together, we can make a difference!

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