Join the World Taste and Smell Association for a stimulating midday webinar exploring the rapidly evolving world of mood-enhancing food and beverage (F&B) products. From adaptogenic drinks and dopamine-boosting snacks to functional foods for hormonal balance, consumer interest in products that elevate emotional well-being is reshaping the F&B landscape.
Blending Flavor & Function: Spate Explores the Top Flavor Trends Across Google Search & TikTok
In a cultural moment defined by the pursuit of balance and well-being, consumers are turning to flavor not only for pleasure — but for purpose. Hear abour the intersection of taste and benefit through Spate’s proprietary Popularity Index, a data-driven lens that distinguishes fleeting fads from lasting shifts. Hear how mood-boosting ingestibles are evolving — and which flavors and formats show potential.
The Neuroscience of Mood Foods
Delve into the science with a session led by a neuroscience expert, who will break down the science behind these trends and how certain ingredients interact with the brain to influence mood, cognition, and emotional health.
Industry Panel: What Brands Are Doing Now
Moderated by Jenna Troyli of Noted Communications, this engaging discussion brings together leading voices across media and brand strategy. Select representatives from trailblazing brands specializing in mood-enhancing products. Get firsthand perspectives on formulation, storytelling, and consumer engagement strategies.
Panelists include:
Deniz Ataman, Managing Editor at Food Navigator-USA
Mark Cozzi, Founder at The Bettering Company
Chris Peruzzi, COO/Founder at The Functional Chocolate Company
Dr. Carly Snyder, Founder, Mood Bars
Anne Besnard, Product Experience, Cognitive Science Global Leader, Nourish Division at IFF
Why It Matters:
Consumers are increasingly turning to F&B products not just for nourishment, but for support in managing stress, boosting energy, and enhancing daily moods. As wellness and functionality converge, brands, scientists, and marketers must stay ahead of both the science and the storytelling. This webinar helps bridge that gap.
Attendee Takeaways:
Key consumer trends shaping the future of mood-enhancing F&B
How brands are formulating and marketing mood-forward products
The science behind ingredients that claim to uplift or calm
Tickets are $25
Your ticket directly supports the ongoing work of the World Taste & Smell Association in advancing research, education, and public awareness around sensory health. All content is evergreen and accessible on-demand, so you can revisit the insights anytime.