From SoulCycle to Smell Cycle: NYC’s Next Optimization Craze

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Written By Mindy Yang

— could scent be the next performance hack?

Research shows that rosemary, peppermint, lavender, and even yuzu can measurably impact focus, memory, stress, and mood. In a world obsessed with optimization, maybe the smartest edge isn’t another app or latte… it’s the air we breathe.

This piece by WTSA’s Mindy Yang explores the neuroscience, the cultural shift, and the future of “strategic scenting.” At WTSA, we see this as part of a larger movement to recognize taste & smell as vital signs of health, joy, and human performance.

Mindy Yang http://mindyyang.info
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