
From SoulCycle to Smell Cycle: NYC’s Next Optimization Craze
Research shows that rosemary, peppermint, lavender, and even yuzu can measurably impact focus, memory, stress, and mood. In a world obsessed with optimization, maybe the smartest edge isn’t another app or latte… it’s the air we breathe.

The Honey Lie We Can’t Stop Telling Ourselves 🐝
From the placebo-driven myth of allergy relief to the widespread issue of honey adulteration (hello, corn syrup and global laundering), this article unpacks how marketing, misinformation, and wishful thinking keep the “health halo” around honey alive.
It’s time to question sweet assumptions. Especially in wellness, food, and functional nutrition spaces—critical thinking matters more than ever.