Mindy Yang 4/30/25 Mindy Yang 4/30/25

Welcome to the Era of Aura Culture

In today’s digital age, our online presence often overshadows our physical reality. “Aura Culture” encapsulates this phenomenon, where the curated digital persona becomes paramount. This shift influences how we perceive authenticity, value, and identity, prompting brands and individuals to navigate the balance between genuine expression and digital representation.

As we delve deeper into this era, understanding and adapting to Aura Culture becomes essential for meaningful engagement and connection in both personal and professional spheres.

Mindy Yang 4/14/25 Mindy Yang 4/14/25

The 7 Fragrance Trends Dominating 2025: The Future Is More Than a Scent

From interactive storytelling and sculptural packaging to the rise of indie perfumers and culturally rich narratives, WTSA’s Mindy Yang highlights the industry’s shift towards more personalized and emotionally resonant creations.

Discover how home scenting is becoming a key aspect of wellness and interior design, and how perfumers are finally gaining recognition as the artists behind these olfactory masterpieces.

Read the full article here: The 7 Fragrance Trends Dominating 2025: The Future Is More Than a Scent.

Mindy Yang 4/10/25 Mindy Yang 4/10/25

The Botanical Buzz: 6 Emerging Wellness Trends We’re Watching in 2025

Mindy Yang shares six standout wellness trends that you’re likely to see popping up on store shelves, in your favorite wellness influencers’ routines, and maybe even in your own kitchen cabinet this year.

Mindy Yang 12/1/24 Mindy Yang 12/1/24

hyper-crunch and other mouthfeel trends

“Hyper-crunch,” “mouthfeel mimicry,” “air,” “next-gen naturality,” “convenience and shelf proof” and “climate-proof food” are trending mouthfeels for 2025. Factors like climate change, busier lifestyles and consumer demand for healthier alternatives will continue to drive product reformulations, and brands that actively work to keep their core products tasting great will thrive,” says Marina Di Migueli, global marketing director for Texturants and Proteins at Tate & Lyle.