The Origin of World Taste & Smell Day.

Dr. Jinggou Chen, an ENT from China, reached out to Monell Scientist Danielle Reed during the first year of the pandemic, asking why there wasn't a day devoted to taste and smell. Reed shared the email with Jennifer Trachtman, who started reaching out to colleagues, leading to the formation of a founding committee. The committee set out to create a day of recognition, World Taste & Smell Day, deliberately global and uniting the worlds of taste and smell. The association aims to elevate the role taste and smell play in our lives and expand conversations about them to new audiences.