Welcome to the WTSA Newsroom — a global hub for sensory science, wellness, advocacy, cross-modal creativity, and the future of perception.
Our mission is to advance well-being and sensory awareness through interdisciplinary storytelling, research, advocacy, and innovation. We believe that taste and smell are not just biological senses — they are portals to memory, identity, healing, and connection.
We invite submissions from scientists, clinicians, chefs, perfumers, flavorists, technologists, artists, farmers, philosophers, and storytellers who explore the world through the senses.
Bitter “Supertaster Gene” May Shape Your Diet — and Your Health
Why do some people find broccoli unbearably bitter while others love it? The answer may lie in a common taste gene known as TAS2R38, nicknamed the “supertaster gene.”
